The objective of Course #12: Ethical Marketing & Selling Implants is to give the reader a better understanding of what is marketing and selling, how it affects one's business success, the terms used, the techniques used, why a business is successful, why it can fail and further, how to achieve maximal results with minimal cost. As well, the reader will be introduced to the terminology commonly used in implant dentistry plus answers to several of the most commonly asked questions by patients.

On successful completion of this course, the reader will be in a better position to introduce an effective implant marketing and sales plan into your practice. You will be able to discuss marketing and selling with others from a grounded base of knowledge.